Content operation for a three-brand wellness client — designed, written, planned, and scheduled in-house. Strategy, post design, copywriting, monthly calendars, and multi-platform scheduling across Facebook, Instagram, LinkedIn, X, and TikTok.
Three brands, one client: Ingeni Digital (health tech smartwatch + mobile app), Ingeni Pets (full-spectrum pet CBD), and Ingeni Health (human CBD wellness). I ran the full content operation for all three — strategy, calendar, design, copy, scheduling, five platforms. No agency. No team. Just a system, a strong design hand, and volume.
| Discipline | What I did |
|---|---|
| Content strategy | Built content pillars for each brand — product education, wellness lifestyle, testimonials, trending formats, holiday content, and engagement posts. |
| Content calendar | Maintained monthly calendars for both brands across all five platforms. Every post logged: date, platform, post type, copy, caption, hashtags, and status. |
| Post design | All visual content in Canva — square posts, carousels, product showcases, infographics (e.g. a 9-frame "Benefits of Drinking Water for Skin" carousel), and promotional graphics. Consistent brand aesthetic per account. |
| Copywriting | All captions, CTAs, hashtag strategies, and platform-specific copy — written and adapted per platform. Different voice for LinkedIn vs Instagram vs TikTok. |
