Pinterest and Etsy management for a handmade, artisan slow fashion brand from Mumbai. Board strategy, listing SEO, pin creation, advertising setup, and analytics growth. From near-zero to +999% impressions.
The brand makes block-printed, silk, and kantha clothing — handmade in India, shipped worldwide. Discovery-dependent brand with two underperforming channels. Pinterest had no board strategy. Etsy listings had no SEO. Neither was optimized for the international buyer. I built both out: boards structured and keyword-optimized, pins created and scheduled, listings rewritten for search, advertising set up, analytics monitored.
| Pillar | The Work |
|---|---|
| Pinterest Boards | Built three keyword-organized boards from scratch — Kantha Corsets, Tops, Shirts. Curated and published 158 pins total, each titled and described around buyer search intent. |
| Pinterest Growth | Drove impressions from near-zero to 5.9K (+999%) and engagements to 62 (+999%) within the measurement window. Audience profile skewed 25–34, India + US top markets. |
| Etsy Listings & SEO | Rewrote every product listing with buyer-intent keywords, structured descriptions, materials, size guides, and shipping clarity. Optimized for Etsy's internal search and external Google Shopping. |
| Etsy Ads & Branding | Set up and managed Etsy advertising for handmade slow-fashion search terms. Designed shop banner and cover photos in 4 color variants (green, orange, black, white) for visual A/B testing. |
| Content & Photography | Curated product photography for pin templates, wrote the shop's About copy, designed Pinterest cover, and produced the visual system used across both channels. |
Board names, descriptions, and pin titles were all optimized around buyer search intent — terms like "block print corset," "kantha fabric top," "handmade Indian clothing" — to surface in both Pinterest search and Google image results.
The +999% figures aren't a typo — Pinterest's analytics cap growth display at 999% when a metric jumps from near-zero. The channel went from essentially no visibility to consistent daily impressions within the measurement window.
Audience profile: 44.7% aged 25–34 · Majority female · Top markets: India and United States · Top device: Mobile.
Listing copy & SEO — rewrote all Etsy product listings with buyer-intent keywords, structured descriptions, size guides, and shipping clarity. Optimized for Etsy's internal search and external Google Shopping.
Shop branding — designed the Etsy shop banner and cover photo, consistent with the brand's visual identity. Created multiple versions (green, orange, black, white) tested for conversion.
Etsy Ads — set up and managed Etsy advertising campaigns, targeting relevant shoppers for handmade, slow fashion, and international artisan clothing searches.
Profile and bio — wrote the shop's About section, which now reads: "More than a clothing brand — a canvas of culture, heritage, and artistry. Garments crafted with soul, using the finest cotton and silk, dyed and printed with ancient techniques like block printing, daabu printing, & more."
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