Content Growth Engine

The Brief

A funded automotive SaaS. No content engine. No brand voice. No traffic.

Funded automotive data SaaS, 300+ dealership clients. Great product — zero external presence. LinkedIn was inconsistent, the website had near-zero organic traffic, and the sales collateral wasn't built for a B2B buyer. I came in as the content and brand lead. Daily posts, email campaigns to 10,000+ dealers, branded project PDFs that closed major fleet partnerships. Patrick McSherry's written LinkedIn recommendation is available on request.

What I Did

Six pillars. One person.

Pillar	The Work
LinkedIn Page	Daily content calendar across all media types — images, carousels, animated GIFs, videos, award posts, partnership announcements, dealership testimonials. Audience grew from ~400 to 1,450 — Fixed Ops Directors, GMs, and VP-level decision-makers.
Project PDFs	Designed and wrote 9+ branded dealership project PDFs across Acura, Toyota, BMW, Mercedes-Benz, and multi-rooftop dealer groups. Strategy → copy → layout → final PDF.
Email Marketing	Multi-format campaigns to 5K–10K+ dealers: project sends, product promo, partnership announcements, security communications. Peak: 10,025 sent / 39% open rate / 4% CTR.
Brand & Sub-Brands	Custom icon system (20+ icons), 6 product sub-brand logos — eVSC, eWarranty, eServiceBundler, ePPM, eServiceSpecials, AftersaleseCommerce. Animated onboarding GIF format I introduced and shipped 18+ times.
SEO & Web Traffic	Built organic search presence from a standing start — 55.6K impressions, 348 clicks, 14K GA users. 68 pages indexed. Landing page and sales page content strategy.
Strategy & Reporting	Monthly performance records, content calendar management, A/B testing post formats, reporting to senior leadership. Identified the highest-performing formats for B2B automotive buyers.

Analytics

LinkedIn, email, organic search. Real numbers.

LinkedIn 19,798 organic impressions — reaching Fixed Ops Directors, GMs, and VPs across US dealerships

LinkedIn Follower growth from ~400 to 1,450 — 402 new followers in the final 360 days

LinkedIn Visitor analytics — page views and unique visitor breakdown by role and seniority

LinkedIn Visitor analytics snapshot — mid-cycle reporting

Email Top project campaign — 10,025 sent, 39% open rate, 4% CTR

Search Console 55.6K impressions, 348 clicks — organic search built from zero

Email Marketing

Multiple campaign types. Thousands of dealers. Open rates that hold up.

Campaigns covered: dealership project sends, product promotion, fleet partnership announcements, security communications, and aftersales education. Every email — strategy, copy, design.

Campaign	Sent	Open	CTR
Acura Dealer Project Campaign Dealership success story · aftersales eCommerce	10,025	39%	4%
Fortune 500 Fleet Partnership Announcement Multi-state automotive group marketing partner program	8,430	25%	3%
Mercedes-Benz Dealer Project Luxury import dealership success story	7,810	20%	3%
Targeted Email & SMS Campaign Dealer retention, reactivation & service conquest	7,483	20%	2%
Toyota Dealer Marketing ROI Success Story 322 service customers retained + $63,859 in customer pay	5,667	31%	1%

Project PDFs

9+ branded dealership projects. Strategy, copy, and design.

PDF Luxury Acura dealership — 169 service packages sold, $30,529 in contract revenue

PDF BMW dealership — Quick Schedule feature drove the highest-performing service email of the year

LinkedIn Promo BMW dealer project — animated LinkedIn promo creative

LinkedIn Promo Mercedes-Benz dealer project — animated LinkedIn promo creative

Infographics

Inside each PDF. Custom-designed infographics.

Infographic BMW dealership — service performance breakdown

Infographic Toyota dealership — aftersales eCommerce performance

Infographic Mercedes-Benz dealership — service contract performance

Infographic Multi-rooftop dealer group — service revenue summary

Client Testimonial

Direct manager. Written LinkedIn recommendation.

"We were lucky to have Aryan as the Lead for DataClover's B2B marketing efforts. He took full responsibility for B2B content creation, management, and deployment. His creativity in leading our B2B social marketing efforts set a high standard for the rest of our team, especially his work on LinkedIn. I would not hesitate to give Aryan the lead on any B2B marketing projects. The results will show for themselves!"

Patrick McSherry

President, DataClover · July 2024

Tools

What I used.

DesignCanva

DesignAdobe Illustrator

DesignAdobe Photoshop

AnimationCanva Animate

VideoKdenlive

EmailServicePath

EmailKlaviyo

SocialLinkedIn

AnalyticsLinkedIn Analytics

AnalyticsGoogle Analytics

SEOGoogle Search Console

CMSWordPress

PlanningNotion

PlanningGoogle Sheets

DocsGoogle Docs