A PR-grade voice agent built for an agency's clients — picks up the phone, runs the conversation, captures everything. Check-ups, interviews, courtesy calls, byline quotes, executive briefings.
| Layer | The Work |
|---|---|
| Persona | Each client gets a distinct voice agent — its own name, tone, and posture. Same platform, different mouth. Calling Smartac doesn't sound like calling Shopline. |
| Knowledge Base | Airtable holds the live client brief — campaigns, journalists, recent coverage, key messages, spokesperson details. Synced into the agent on every call. |
| Voice Layer | Retell AI on top of Twilio. Each client gets a dedicated phone line. Inbound and outbound supported — agents can call too, not just answer. |
| Conversation | Agent runs the actual call — check-ups, interviews, quote pulls, courtesy follow-ups. Routes to a human only when judgment is required. |
| Post-Call | n8n picks up the webhook on call end. Transcript, summary, action items, escalation flag — written back to Airtable, posted to Slack within minutes. |
The agent isn't built for a single use case. It runs the full executive surface a PR firm needs — the calls that used to require a senior account lead on the line, now handled or pre-handled by the agent.
Actual recordings — the agent on live client calls, running the conversation end to end. Different personas, different clients, different call types.
