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Project 04

Outbound Sales Cannon

Signal-triggered cold outreach engine. Monitors news for funding announcements, writes a personalized 3-email sequence per company, and fires on a daily cadence. Built for a boutique PR agency.

0
Emails Delivered
99%
Delivery Rate
0
Sequences Run
0
Positive Replies
0
Demos Booked
7.1%
Demo Rate · Best
$104M+
Funding Tracked
9
Verticals Hit
Campaign Performance

13 sequences. Aug — Oct 2025. The full campaign run.

0
precision emails delivered · 99% delivery rate
0
Demos Booked
real calls, real pipeline
0
Positive Replies
CEOs, founders, C-suite
7.1%
Demo Rate · Best Run
vs <0.5% industry avg
Top Sequence
56 sent · 7.1% demo
1st–6th Sept
280 sent
25th–30th Aug
207 sent
18th–23rd Aug
202 sent
6th–11th Oct
185 sent
8th–13th Sept
165 sent
15th–20th Sept
129 sent
The System

Signal detected. Pitch sent. Same morning.

Every step is automated. The only human touch is the approval queue before send.

Step The Work
Signal Layer n8n monitors TechCrunch + Crunchbase + Newsletter feeds daily. When a funding announcement is detected, it extracts company name, round size, vertical, and key personnel via Apollo enrichment.
Email 1 — Day 0 Subject: $[Amount] for [Company Name]"Saw the [Series A] announcement this morning — congratulations. Companies at your stage in [vertical] are often at exactly the inflection point where narrative starts to matter as much as product..."
Email 2 — Day 3 Re: $[Amount] for [Company Name]"One thing worth knowing about your vertical right now: [AI-generated news cycle insight]. Your timing for a raise story is actually better than it looks from the inside..."
Email 3 — Day 7 Re: $[Amount] for [Company Name]"Last one from me — just a 15-minute call to see if there's a fit. If not, no worries. We only work with companies where we think we can actually move the needle..."
Inside Apollo

Live campaign data.

All Apollo sequences
All 13 sequences · Aug–Oct 2025 campaign run
Apollo interested replies
Interested filter · 22 decision-makers who wrote back
Reply Library

More live replies. Across verticals.

The same engine ran for adjacent verticals — annotation labs, robotics, climate tech, longevity biotech, cybersecurity, e-commerce. Sample of replies pulled from the campaign archive — full screenshots, nothing cropped.

AI Annotation Lab reply
AI Annotation Lab Reply
AI Hardware Co. reply
AI Hardware Co. Reply
AI Robotics Firm reply
AI Robotics Firm Reply
Climate Tech Startup reply
Climate Tech Startup Reply
Cloud Platform reply
Cloud Platform Reply
Cybersecurity Co. reply
Cybersecurity Co. Reply
Data Lakehouse reply
Data Lakehouse Reply
E-Commerce Brand reply
E-Commerce Brand Reply
Longevity Biotech reply
Longevity Biotech Reply
Stack

What it runs on.

Signal DetectionTechCrunch RSS
Signal DetectionCrunchbase API
Orchestrationn8n Cloud
AI CopywritingOpenRouter
AI CopywritingClaude
Contact EnrichmentApollo.io
Pipeline DBSupabase
Email SequencesApollo Sequences
DashboardVercel