Signal-triggered cold outreach engine. Monitors news for funding announcements, writes a personalized 3-email sequence per company, and fires on a daily cadence. Built for a boutique PR agency.
Every step is automated. The only human touch is the approval queue before send.
| Step | The Work |
|---|---|
| Signal Layer | n8n monitors TechCrunch + Crunchbase + Newsletter feeds daily. When a funding announcement is detected, it extracts company name, round size, vertical, and key personnel via Apollo enrichment. |
| Email 1 — Day 0 | Subject: $[Amount] for [Company Name]"Saw the [Series A] announcement this morning — congratulations. Companies at your stage in [vertical] are often at exactly the inflection point where narrative starts to matter as much as product..." |
| Email 2 — Day 3 | Re: $[Amount] for [Company Name]"One thing worth knowing about your vertical right now: [AI-generated news cycle insight]. Your timing for a raise story is actually better than it looks from the inside..." |
| Email 3 — Day 7 | Re: $[Amount] for [Company Name]"Last one from me — just a 15-minute call to see if there's a fit. If not, no worries. We only work with companies where we think we can actually move the needle..." |
The same engine ran for adjacent verticals — annotation labs, robotics, climate tech, longevity biotech, cybersecurity, e-commerce. Sample of replies pulled from the campaign archive — full screenshots, nothing cropped.